Local Functional Medicine Doctor
SEO Case Study
Before OTTO, the client relied completely on Google Ads. He was frustrated that the leads from the ads were unqualified and didn’t lead to patients coming through his doors. Google Analytics hadn’t been optimized at all. Organic SEO was ignored in favor of billing the client exorbitant fees for the Google ads on the recommendation of the previous agency.
We took the ads down to a much smaller dollar amount budget and worked to increase their organic traffic. We don’t believe in adding ads campaigns until the organic SEO work has been completed and optimized.
Implementing OTTO, we optimized the client’s website and Google Business Profile. Fixing title text, meta descriptions, optimized content with missing keywords, internal linking opportuinites, and most importantly, incorporating semantic analysis and knowledge graph optimization. Creating a knowledge-based trust and factual enhancement as part of the schema and structured data on the website.
In 8 months:
%
Organic Traffic (monthly)
%
Organic Keywords (monthly)
%
GSC Impressions
Results
In just about 8 months, the client achieved a string of notable accomplishments:
Organic Keywords and Traffic:
Organic Traffic went from 30 to 467 — a whopping 1457% increase. Organic Keywords skyrocketed from 55 to 579 — an astonishing 953% boost.
Google Search Console Impressions:
Impressions shoots up from 45 to 1467 impressions an astonishing 2057% increase over an 8 month period.
Client testimonial:
With the help of OTTO, the client reports that he is getting more qualified leads that become patients.
“I have been working with Cymatics, Inc and Nancy Mikyska for many years with my office marketing. She is not only professional and knowledgeable but very effective. I highly recommend Nancy and Cymatics for your practice / company marketing.”
By using OTTO to optimize websites and Google Business Profile, you will have an edge over traditional SEO practices. With the increasing use of AI in search, it’s becoming increasingly important to optimize for AI…OTTO does that.
Will you see the same results? Unfortunately, we can’t guarantee the same results. But we can tell you that we, at Cymatics, will work our butts off to produce better search results for your unique needs. Because we want to see your website be a engine that helps bring you business that affects your PNL. Your successes, is our successes.
SEO is a marathon, not a sprint. It takes time for optimizations to flow into Google’s algorithm.