Project Brief In order for us to begin, please fill out the following form. It’s a get to know you so that we may begin our research into your business. If you’re not sure on some of these questions, answer as best you can and we can discuss it. Thank you! General Information:Type of website are you looking to have? Landing Page Small 3-5 brochure website with a small blog or project/case studies Larger brochure website with a blog or project/case studies Ecommerce with minimal # of products (no variations) Ecommerce with a lot of products and variations Membership or Directory website Type of website project? Brand new - don't have a current website Have existing website - just a rebuild - or minor assistance needed Have existing website - needs a lot of help - migration to better hosting - help with layout - help with functionality/features Please list the exact name of your company or organization* Who will be the primary point of contact for this project? This person should have decision-making authority.* Primary point of contact email* Primary point of contact phone number*What industry do your products or services belong to?What do you think are the top 10 words or phrases people would type into Google search to find you?Please describe your target market, including geographical location and age.Do you own a domain name? If not, please list possible options.If you own a domain, what service is it registered with? Please provide the login credentials (usually GoDaddy, Network Solutions, etc).For your new website, what email address do you want contact form notifications to go to? If using a 2nd contact form, what email address do you want contact form notifications to go to? Mission Statement and Brand Positioning StatementWhat is a Mission Statement: It should be succinct, start with an action verb, sets a big goal, focuses on a specific problem, uses plain language, inspirational, easily repeatable, puts a stake in the ground by avoiding words like "help" or "try". How Mission Statement is used: Specifies a company's purpose or reason for being, acts as a target at which all plans and programs should be aimed, direct a business onto the right path of action, sets out a plan to be accomplished, has a time frame of 3-5 years, motivational tool within an organization, helps employees to all work towards one common goal, builds employee satisfaction and productivity, and gives employees a sense of purpose. Example: "To bring inspiration and innovation to every athlete in the world." - Nike "To build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environment." - Patagonia "Provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come." -Proctor & GambleWhat is your Mission Statement?What is a Brand Positioning Statement: A brand positioning statement is a one sentence declaration that communicates the brands unique value to its customers in relation to its main competitors. It's intended to guide the marketing and operating decisions of the business. Only for internal use, not for consumers in marketing. It's used to inform key decisions that affect the customer's perception of the brand and all subsequent brand development work including product development, brand design, marketing and communication. How Brand Positioning Statement format: "(BRAND: product/company/person) is the one (1. product category) that provides (2. target market) with (3. value proposition) because (4. reasons to believe) unlike (5. competitive differentiation)." Example: "CVS is the one nation-wide pharmacy retailer that provides women age 35-65 with expert services and the right variety of contemporary products because we can make it easy to keep you and your loved ones healthy and happy unlike other national drug store chains, CVS/pharmacy is the nation's largest employer of pharmacists and we stay abreast of the latest trends to meet our consumers' evolving needs."What is your Brand Positioning Statement?Design Information:Do you have a current logo? Which Logo style do you prefer? Wordmark Pictorial Mascot Lettermark Emblem Combination Abstract Do you have a color scheme in mind for the site? Please provide as many specifics as possible (Hex Code, CMYK, Pantone, rgba, etc).Color Psychology Color Psychology and Brand/Logo DesignWhat color do you think your brand/company falls based on the above images?Please list at least 3 existing websites that appeal to you? Please provide a brief explanation of why you like those sites (the look, the feel, the functionality of a particular area). They don't have to be websites similar to your website or industry.Do you have any photography or graphic assets? Or should we use stock photos? If you have assets, we will ask you to send copies of them into a shared folder. What types of subject matter (people, places, things) would you like to see in your website photography?Which font style do you prefer? Serif Sans-Serif Handwriting Do you have any video you would like to integrate? If so, can you please provide files or links into the shared folder for your project. If the brand/company was an animal, what animal would it be? If it was a chair? was a texture? was a food? was a building? was a sound? was a material? was a sport or activity? was a country?If your Brand/Company was a person and they arrived at a dinner party, describe them: gender, age, appearance, clothes? What are they drinking? What are they eating? Who are they talking to? What are they talking about? What car do they drive? What do people say about them after they have left?Hosting Information:If you have a current website, where is it being hosted? (InMotion, Siteground, SquareSpace, etc.) What is your current website wordpress wp-admin login credentials? You can create a new user with 'administrator' access for us to work on your site.Are you happy with your current hosting company? Have you had any issues with your website due to your hosting service? Issues include: slow page speed, visitors bouncing, poor customer service, security breaches of your website, etc.The email service you use for your business or organization, where is it hosted? (Google Mail, with your current website host, or with some other service?) Cymatics is not liable for any lost or deleted emails while the website is being migrated. It is the client's responsibility to make archive copies of your email prior to migration to new hosting services. Additional Information:After the website has been completed and goes live, do you plan on maintaining the site yourself or a staff member? We offer maintenance plans to take care of the upkeep of your new website. Is there anything we missed or anything else we should know about the project?CommentsThis field is for validation purposes and should be left unchanged.