Project Brief

In order for us to begin, please fill out the following form. It’s a get to know you so that we may begin our research into your business.

If you’re not sure on some of these questions, answer as best you can and we can discuss it.

Thank you!

  • General Information:

  • Information About Your Business

  • Mission Statement and Brand Positioning Statement

  • What is a Mission Statement:
    It should be succinct, start with an action verb, sets a big goal, focuses on a specific problem, uses plain language, inspirational, easily repeatable, puts a stake in the ground by avoiding words like "help" or "try".
    How Mission Statement is used:
    Specifies a company's purpose or reason for being, acts as a target at which all plans and programs should be aimed, direct a business onto the right path of action, sets out a plan to be accomplished, has a time frame of 3-5 years, motivational tool within an organization, helps employees to all work towards one common goal, builds employee satisfaction and productivity, and gives employees a sense of purpose.
    "To bring inspiration and innovation to every athlete in the world." - Nike
    "To build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environment." - Patagonia
    "Provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come." -Proctor & Gamble
  • What is a Brand Positioning Statement:
    A brand positioning statement is a one sentence declaration that communicates the brands unique value to its customers in relation to its main competitors. It's intended to guide the marketing and operating decisions of the business. Only for internal use, not for consumers in marketing. It's used to inform key decisions that affect the customer's perception of the brand and all subsequent brand development work including product development, brand design, marketing and communication.
    How Brand Positioning Statement format:
    "(BRAND: product/company/person) is the one (1. product category) that provides (2. target market) with (3. value proposition) because (4. reasons to believe) unlike (5. competitive differentiation)."
    "CVS is the one nation-wide pharmacy retailer that provides women age 35-65 with expert services and the right variety of contemporary products because we can make it easy to keep you and your loved ones healthy and happy unlike other national drug store chains, CVS/pharmacy is the nation's largest employer of pharmacists and we stay abreast of the latest trends to meet our consumers' evolving needs."
  • Design Information:

  • color wheel
    Color Psychology
  • color theory
    Color Psychology and Brand/Logo Design
  • Hosting Information:

  • Additional Information:

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